

The Interactive Media Manager is responsible for the development, direction and execution of all search and affiliate marketing initiatives for all brands to meet established sales and lead goals, target CPL and other performance metrics. Work the team members to set strategic business objectives, define key strategies, outline online positioning, manage allocated budgets, develop and execute paid and algorithmic search marketing efforts. This includes overseeing production of key affiliate and search interactive marketing creative and serving as liaison with any agencies thereof that work in tandem with this department for research, SEO, Paid Search, Affiliate Marketing, landing page optimization, public relations efforts, and other possible extensions as relative to the department function.
The Interactive Media Manager is responsible for monthly reporting to Brand and Senior Management on brand performance and conversions within Search and Affiliate initiatives, providing optimization where needed and working in tandem with Brand Management to ensure proper positioning and strategy. The Interactive Media Manager is responsible for providing direction to the Interactive Media Associate within all capacities necessary to effectively direct the affiliate and search initiatives within the company, setting and delivering on the desired customer experience expectations, in concert with brand management teams.
We are looking for:
• 3+ years experience in an interactive media management related position
• 3+ years experience in a management role
• 3+ years experience with online marketing media including SEM, SEO, CPM, CPA, PPC, e-mail, key metrics used to monitor each
• Proficiency in MS Project, Visio & MS Office is required
Please send samples of the following with your resume:
1. Examples of Online Marketing Plans you managed
2. Examples of Client Performance Reports (internal or external)
3. Examples of Advertising/Creative interactive ads you placed
We offer a competitive salary commensurate with experience and a comprehensive benefits package including medical, dental, life, 401(k) and tuition paid for an accredited BA/BS/MBA.
Please click on the following link to submit your resume & samples: https://home.eease.adp.com/recruit/?id=498633
Ref. Code: IMM-L0210
EOE